Privacy Policy
Last updated: 03-02-2026
At E1.88, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, shop with us, or interact with our services.
"These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of India."
By using our website, you agree to the practices described in this policy.
1. About E1.88
E1.88 is a performance-led activewear and essentials brand for women and men, with a strong focus on women’s wear and perfectly crafted basics.
Our philosophy is simple: Wear It With Pride - in quality, comfort, and trust.
2. Information We Collect
We collect information to provide you with a smooth, secure, and personalized shopping experience.
a) Personal Information
When you interact with our website, we may collect:
Full name
Email address
Phone number
Shipping and billing address
Payment details (processed securely via third-party payment gateways)
Note: We do not store your card or UPI details on our servers.
b) Automatically Collected Information
When you browse our website, we may automatically collect:
IP address
Browser type and device information
Pages visited and time spent
Cookies and similar tracking technologies
3. How We Use Your Information
We use your information to:
Process and deliver your orders
Communicate order updates, returns, and support requests
Improve website performance and user experience
Send promotional emails or offers (only if you opt in)
Prevent fraud and ensure secure transactions
Comply with legal and regulatory requirements
4. Cookies & Tracking Technologies
We use cookies to:
Remember your preferences
Enable secure checkout
Analyse traffic and improve site functionality
You can control or disable cookies through your browser settings. Disabling cookies may affect some features of the website.
5. Email & Marketing Communication
If you subscribe to our email list:
You may receive updates about new products, launches, and offers
You can unsubscribe anytime using the link in our emails
We never spam and never sell your email address.
6. Sharing of Information
We do not sell or rent your personal data.
We may share your information only with:
Payment gateways (for secure transactions)
Shipping and logistics partners (to deliver orders)
Technology partners (Shopify, analytics tools, email services)
Legal authorities, if required by law
All partners are required to follow strict data protection standards.
7. Data Security
We take data protection seriously.
Our website uses SSL encryption
Payments are processed through PCI-compliant gateways
Access to personal data is restricted and monitored
While no system is 100% secure, we follow industry best practices to safeguard your information.
8. Your Rights
You have the right to:
Access your personal information
Request corrections or updates
Request deletion of your data (subject to legal obligations)
Opt out of marketing communications
To exercise any of these rights, contact us at support@e188.com
.
9. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices and encourage you to review their policies separately.
10. Children’s Privacy
E1.88 does not knowingly collect personal information from individuals under the age of 18.
If such data is identified, it will be deleted immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in laws, technology, or business practices.
Any updates will be posted on this page with a revised date.
12. Contact Us
For questions or concerns regarding this Privacy Policy or your data, contact us at:
E1.88
Email: info@e188.com
Support Hours: Mon–Sat, 10 AM – 7 PM IST